Hotel Development & Rebranding Consultation

    TOKYU HOTELS Features of Store Opening and Operation

    We actively engage in both new development projects and rebranding.

    Three contract options to choose from based on the scope of support.

    You can choose from three contract types to suit your needs and circumstances.

    Supporting the owner
    flexibility

    We offer flexible planning and operational proposals tailored to the owner's vision and the hotel's unique characteristics.

    The unique backbone of the Tokyu Group that supports stable operations

    Our strengths, cultivated through over 60 years of operational experience, and the comprehensive capabilities of the Tokyu Group form the solid backbone of our company.

    Three types of contracts

    We offer three contract options depending on the scope of support required.
    You can choose according to the owner's wishes and circumstances.
     

    Management Contract

    A management contract is when the owner owns land, buildings, facilities, and supplies, employs employees to manage the hotel, and entrusts its operation to TOKYU HOTELS & Resorts. During the hotel development and new opening phase, we provide consistent support while consulting with owners throughout the process, from market research to business planning, design, and construction. After opening, we dispatch experienced general managers and others to provide accurate operational guidance in customer service, sales activities, accounting, human resources, and facility management, offering TOKYU HOTELS & Resorts' "living know-how."

    Hotel Case Studies

    • THE PARK FRONT HOTEL AT UNIVERSAL STUDIOS JAPAN

    • NAGANO TOKYU REI HOTEL

     

    Franchise Agreement

    A franchise agreement is when the franchisor (TOKYU HOTELS & Resorts) allows the franchisee (affiliated hotel) to use the trade name and trademark and provides support in directing customers. Under a franchise agreement, the owner owns the hotel, hires employees, and manages and operates it. With support backed by extensive experience and a proven track record, even owners who are new to the hotel business can start their business with peace of mind.

    Hotel Case Studies

    • JAM Fukui Katsuyama TOKYU HOTEL & Resorts

    • HIROSHIMA TOKYU REI HOTEL

     

    PARTNER HOTELS Agreement

    PARTNER HOTELS contracts leverage the corporate sales capabilities cultivated through TOKYU HOTELS & Resorts' sales offices (7 domestically and 3 overseas) and long-standing hotel management experience along with relationships with agents to strengthen sales. Additionally, hotel names are displayed in wide-area advertisements as "TOKYU HOTELS," and "TOKYU HOTELS COMFORT MEMBERS" members can be shared as customers, offering various scale advantages.

    Hotel Case Studies

    • OUTRIGGER REEF WAIKIKI BEACH RESORT

    TOKYU HOTELS Comparison of Contract Forms

    Flexible approach tailored to the owner's needs

    Leveraging TOKYU HOTELS 's strengths, we flexibly propose planning and operations that align with the vision the owner aims for.

    Membership organization/sales

    • In terms of securing domestic demand, a key feature is the customer base, primarily along the Tokyu railway lines, that seeks a high-quality lifestyle.

    • To secure overseas demand, we utilize various network partnerships tailored to each hotel market.

    Brand/Standard

    • We establish design standards for safety, security, and functionality to ensure consistent quality.

    • While ensuring standards, it is possible to develop brands that are tailored to regional characteristics and the unique features of each hotel.

    employee

    • Depending on the details, we may also be able to employ you.

    Stable operation backed by trust and a proven track record

    Our strengths, cultivated through over 60 years of reliable operational experience, and the comprehensive capabilities of the Tokyu Group form the solid backbone of our company.

    Focus Areas

    Going forward, we will expand our hotel business along three axes: "major domestic metropolitan areas," "resorts," and "overseas."
    We want to move forward with our owners towards new growth.

    Major metropolitan areas within Japan

    Tokyo metropolitan area

    • Shibuya

    • Ginza

    • Akasaka

    • Roppongi

    • Ueno

    • Asakusa

    • Both countries

    • Akihabara

    • Shinagawa

    • Toyosu

    • Odaiba

    • Gotanda

    • Shinbashi

    • Around Tokyo Disney Resort

    Such

    Major regional cities

    Sapporo

    • Around Sapporo Station

    Osaka

    • Around Umeda Station

    • Around Namba Station

    Kyoto

    • Around Kyoto Station

    Hakata

    • Around Hakata Station

    • Around Tenjin Station

    Such

    others

    • Otaru

    • Hakodate

    • Nagoya

    • Kii (Wakayama, Ise)

    • Setouchi (Hiroshima, Okayama, Matsuyama, Takamatsu)

    • Kyushu (Oita, Kagoshima)

    Such

    Resort

    • Hokkaido

    • Hakone

    • Atami

    • Kusatsu Ikaho

    • Nikko Kinugawa

    • Karuizawa

    • Okinawa (main island)

    Such

    abroad

    • Vietnam

    • Thailand

    • Australia

    Such

    Hotel Development & Rebranding Consultation

    First, based on information regarding location and scale, we will examine the feasibility of a hotel business, assuming management outsourcing.
    We also accept consultations, so please feel free to contact us.