Date vegetables, grown in a mild climate with little snowfall, offer an excellent balance of freshness, sweetness, and aroma, and are cherished as a representative agricultural product of Hokkaido. Additionally, taking advantage of the land facing Funka Bay, the fishing industry has been thriving since the Edo period. In addition to abundant seafood such as scallops and salmon, the area is blessed with a variety of high-quality dairy products produced in environments suitable for grazing.
Each flavor, created by the characteristics of the land and the producers' dedication, is highly valued as an ingredient in its dishes.

In this project, students from the Yoshichi Seminar, who conduct research in behavioral economics and marketing at Hokkaido Musashi Women's University, will participate in planning and proposing ideas on POP displays and menu presentation methods in restaurants, presentation of dishes, and traffic flow design.
By incorporating the behavioral economics perspective of "what kind of information attracts people and what criteria they use to choose dishes," we showcase the appeal of Date-grown ingredients through "selectable features" that make people want to pick them up without thinking.